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Email Marketing

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Email marketing is a powerful digital marketing tool for businesses to reach and engage with their target audience through email. It is a cost-effective way to promote your business, products, services, and content to a large audience. It involves sending promotional, informational, or transactional emails to a group of people. Email marketing campaigns can be customized to target specific segments of your audience, increasing the chances of conversion. It also provides valuable data about customer engagement and behavior, allowing businesses to to track the success of their campaigns and make data driven decisions. Email marketing is an effective and valuable tool for businesses looking to build and maintain relationships with their customers.

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Email Campaigns

Email campaigns allow you to send a series of emails to your target audience with the goal of either promoting a product/service, lead generation, brand awareness, and more. They are designed to engage the recipient with a specific call-to-action (CTA) such as making a purchase or signing up for a service. Email campaigns are a cost-effective way to reach a large audience and can be used for various purposes.

Email A/B Testing

A/B testing is a method we use to optimize the performance of email campaigns by comparing different versions and of an email to determine which one is more effective. This testing is done with a small subset of your email list and using metrics. Once we are able to determine which one performs better, that email will then get sent to the remainder of your email list. This allows us to make data driven decisions on your email campaigns.

Reports + Analytics

Once your emails and email campaigns are up and running,  it is important to track all progress and results. This is to ensure that all email campaigns are on track to produce results and to determine what works best. We use different analytics tools for tracking and produce email and campaign reports weekly.

Weekly Email Newsletters

We create email newsletters, that are sent out weekly to your audience, on a regular basis. This is a great way to stay in touch with your audience and keep them informed about the latest happenings. They can be used to drive website traffic and sales by including links and CTA's. Weekly email newsletters are an overall effective way to build relationships with your customers and keep them engaged with your brand.

List Management + Segmentation

In order to make informed decisions about how your messaging resonates with your audience, we provide management and segmentation of your mailing list. We use demographic and behavioral insight in order to  segment your list. This helps us send very targeted emails to your audience, with the right message reaching them at the right time.

Client Portal

Your client portal is where you will have access to your entire email marketing plan. Inside the portal, you are able to view all the important details of your plan like email campaigns, email designs, email copies, reports, campaign tasks, keyword database, project assets, and more.

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